Alana heads up Whoosh's direct sales effort, bringing more than a decade of hospitality and club-technology experience to every conversation. She shapes the team's sales strategy and is known for building partnerships that outlast any single deal. Her earlier years inside hospitality and club-tech startups gave her a ground-level understanding of how clubs actually run, and what it takes to make their operations easier.

Alana doesn't do downtime. Whether she's on the slopes, in the saddle, on the water, or on the course, she's always chasing the next adventure. She's a certified ski instructor, lifelong equestrian, an avid angler, and her work at Whoosh sparked a love for golf that now has her chasing single digits.